Energy Conference + Webinar Series

When the Michigan C&I Energy Conference grew to include two annual events and webinar series it needed a more robust, cohesive brand and website to reach its target audience.

 

Design development focused on user experience to helped participants review speakers, register to attend, and sign up for weekly virtual sessions all in one central location. Targeted social media marketing captured a wider audience and drip email campaigns kept technical audiences engaged with ongoing events.

 

Having a cohesive site that informed, registered and recorded past events significantly increased conference attendance and expanded client's reach throughout the pandemic. Comprehensively, these initiatives converted more repeat attendees across programing.