Authentic, aspirational customer stories that increase participation and awareness of multiple Energy Trust commercial programs to drive key energy savings goals and strengthen brand recognition across the varied regions and markets in Oregon.

 

This was achieved by partnering with marketing, building science + technical teams to develop overarching brand strategy, curating editorial content, advising UX design decisions and developing micro sites for select offerings. Coordination and art direction for multiple on-location custom photoshoots and videoshoots (including final editing) was instrumental to the success of these commercial program exceeding annual goals.

 

Programs include New Construction + Major Renovations, Equipment Upgrades + Retrofits, Multifamily Property Improvements and Renewable Energy. All programs exceeded savings targets, increased client brand awareness and helped commercial customers of Portland General Electric, NW Natural and Cascade Natural Gas save over $1.7 billion on their energy bills.